The first thing so many new business owners learn is the power of the offer funnel.
So what’s missing?
The answer is simple…. Cohesiveness !
I know what you’re saying. I hear it all the time from clients… You mail regularly. You’re making offers. You even make sales. If you weren’t, you certainly wouldn’t be in business this long. Now if your funnel isn’t bringing in a steady cash flow that grows month after month, then something is clearly wrong, and I’m betting it’s because you lack consistency and cohesion.
First of all, don’t beat yourself up about it. We’ve all done it. We learn more through our mistakes right? Secondly, You need to take a good look at your funnel/offers with a critical eye.
Tap into the power of the offer funnel
Does my opt-in offer solve the problem of my ideal client?
Too often, we throw together a simple eBook or webinar without ever stopping to consider if our ideal client/customer—the one we really want to work with—really needs or wants it. I’m guilty of it at times as well. However, Unless your opt-in offer answers a driving question or solves a problem for your client, she’s going to pass.
Does my follow-up series continue to help resolve her issues?
This is where a lot of funnels go off the rails—in the follow up. In order to maintain cohesion and keep your readers’ interest, your follow-up emails should continue to address the issue that originally brought her to you. Unrelated products and random affiliate offers do little to build trust and can even lead to unsubscribes. After all, you’re trying to build a long-term relationship with your client/customer right? (The answer is YES, by the way)
Does my big offer follow naturally from the opt-in?
If your opt-in incentive is designed to help work from home moms manage their time better, then your group-coaching program must include an element of time management as well. Certainly, this same concept applies to the product-based business owners as well.
Anything less and your loyal readers will feel as if you don’t know them at all.
Just like a great sales page, all the pieces of your funnel need to flow naturally from one to the next, leading your readers toward bigger and better product offers. It’s this cohesiveness that will help plug the leaks and keep your funnel filled with prospective clients who can’t wait to buy from you.
So, let’s get 2019 off on the right front, and get your funnel flowing in the right direction!