Do you know the differences between raving fans and everyday customers? Let’s explore why you want to have raving fans in your business.
#1 Raving Fans tell their friends about your products and services and then they become raving fans too. Everyday customers don’t take the time to share with others.
#2 Raving Fans are a special kind of customer because they are eager to give you feedback and tell you what they want from you. Everyday customers remain silent and move on.
#3 Raving Fans want to buy from you. Everyday customers will not invest in themselves nor their businesses.
#4 Raving Fans want to learn from you. Everyday customers won’t take the time to learn.
#5 Raving Fans want to feel connected to you and look forward to hearing from you. Everyday customers just delete your emails.
You see, raving fans are more loyal to you than your everyday customer. They are the folks who rally behind you and help to prosper your business.
So now you can see the importance of having raving fans, but how do you take and everyday customer and turn them into a raving fan? Great question, I’m so glad that you’ve asked! 
With my clients, I often tell them to go out and spread rumors about me. What I’m essentially doing is giving them permission to share the good news with others about their breakthroughs or their results by working with me. So, one important way that you can convert an everyday customer into a raving fan is by giving them permission to share your information and their results with others. How do you do this?
- By simply asking your customer/client to tell others about your products and/or services. You think this would be a given, but sometimes people need to be reminded to share.
- Make it easy for your customers to share your content on social networking outlets, such as Facebook, Twitter, Linked-In, etc. If you have a WordPress site, there are plug-ins that you can install that will add linkable buttons to your website. The key here is to make it EASY on your customer. They may love you to pieces, but very few will go that extra mile to share your information with others, so make it easy for them to do so.
Another way to create a raving fan is to provide quality content. Share your awesomeness with them, and when you run out of awesome-sauce, share other people’s content. Just make sure you do this on a regular basis. So what’s quality content? It’s something that your customer will find either useful, entertaining, or inspiring. And, it’s better when it’s a combination of all three. How do you do this?
- If you like to write, then publishing articles and/or blog posts are ideal for you.
- Are you a ham in front of the camera? Then create video content.
- Do you like to interview others or can talk about any subject? Then perhaps starting your own radio talk show or podcast is right for you.
- Hit the creative wall? No problem, share other people’s content. So long as it is relevant to your customer and meets their needs, share someone’s YouTube video or blog post. It will help you not to have to create the content and will benefit your customer as well.
While I can go on and on about how to cultivate raving fans, the goal is to make your customers feel loved and appreciated. When they know that you truly care for them and have the desire to see them succeed in all areas of their lives, then you’ve earned a raving fan. I encourage you to take the steps necessary to create the raving fan experience. Get to know your customers, talk to them, respond to their emails and feedback, friend them on Facebook and Twitter, and so forth. When you operate in excellence and gratitude for your customers, you will have raving fans!
I’d love to hear from you, so leave a comment below or join me over on Facebook. And remember, I’m here to support YOU!
Be Blessed,
About Kelli Claypool
