When it comes to promoting a product, there are definitely tools and tactics that work best. Much of the success of these tools will depend on when in the promotion cycle they’re implemented, the type of product, and your target audience.
Top Tips for Product Promotion
Assuming you’re marketing to an opt-in list, here are a few suggestions for product promotion strategies. You know your industry and audience the best, so make sure to apply the strategies in a way that will be key for your audience.
Make sure you’re not over promoting in your email communications
Email communications, like e-zines and newsletters, are meant to be informative first and promotional second. That doesn’t mean you can’t promote in them, but it’s important to keep it to a minimum. A general rule of thumb, is to make sure at least 90% of your content is valuable and informative.
How to articles, reviews, case studies and so on are great ways to provide value to your opt-in list. The other 10% can be promotional content. This can be an advertisement, links within your content, and promotional message at the bottom of your content and so on. Test and track to find the best mix and strategy for your audience.
Make sure your content is valuable and beneficial
One excellent strategy to provide 100% valuable content to your audience is to provide a review of the product you’re promoting. Reviews give your reader insight to a product. A well-written review will summarize the product’s purpose, highlight the strong points, perhaps tell a story about your experience with the product and then list a drawback or two.
The drawbacks can be written to sound benign or like strengths – much like you would do in an interview . We’ve all been there when the interviewer asks for you to tell them about your weaknesses. You don’t actually tell them what you’re bad at! You turn your weaknesses into strengths. Then a quick sentence or two to summarize and of course a link to the product and voila, you have a great review (and promotional material for your product).
Jab, Jab… Right Hook!
While your opt-in list expects that you will be promoting your business products and services, they don’t want to be inundated with promotions all the time. You need to give your list quality content more often then asking for the sale! Make sure to Time your promotional content right. Schedule your content so that it coincides with launches, special promotions and especially the holidays. Your audientce have come to expect the best from you, and product promotions are going to be held up to the same high standards.
Treat them with respect, continually offer value and time your promotions well, and you’ll be on the road to more profits and a growing subscriber list.
What are some of your promotion strategies? I’d love to hear from you, so comment below.