Did you know that Pinterest is one of the fastest-growing social networking sites in history? Surpassing even Facebook and Twitter in terms of rapid growth, with its user base of over 10 million people spending an average of an hour or more a day pinning, repining and sharing images. Even though it’s only been around for a short time this extremely popular image-based network is quickly changing the face of social media and there is no doubt that it can be both fun and beneficial from business standpoint.
As the fastest growing social network site, Pinterest has an addictive visual appeal to consumers, making it an excellent platform for promoting brand awareness, products and services in a wide variety of markets such as DIY, sports, crafts, fashion, foods, and business.
Pinterest users, referred to as “Pinners” can easily pin images and photos from the Internet, their computers, smart phones and from inside the Pinterest network to their own pinboard’s with a simple click or two. There are several ways that you can make your Pinterest marketing efforts more effective, for instance, you can…
- link your Pinterest account with your Twitter and/or Facebook account during registration, making sharing on multiple social networks more convenient and fun.
- display photos and digital images of your business logo,products and services to drive more traffic and sales. You can also pin audio’s and videos to create a more interactive experience for your followers.
The Pinterest platform makes sharing quick and easy. Their built-in system ensures that when you repin an image, the user who first pinned it will also get credit. Repin’s always maintain the source-link of the image no matter how many times it’s repined and by incorporating hash tags, links, and embeds you will always get credited when other users repin your image, which makes this network an amazing viral marketing tool!
Pinterest also provides other share-ability features such as; Connect, Like, Comment and Embed that not only help you share your pins, it helps with search engine optimization as well.
Not only is pinning simple it can be integrated to your website by placing a Pinterest “Follow” or “Pinit” button on your website or blog, making it easy for pinner’s to pin images directly from your site and spread your message.
You can grow your popularity by joining and following interest groups, commenting on other peoples pins and by posting new images to your boards regularly.
Just like with any other type of social network, marketing your business will get out of it whatever you decide to put into it. Since Pinterest is still relatively new, you can be sure that mistakes will be made, time will be lost, and not everyone will find the secret to using it effectively, but with a little bit of creativity and initiative there is no doubt that savvy business owners will be able to find plenty of ways to use Pinterest to promote their business, products and services.
To learn more about Pinterest, join me in the Pin-It for Profit Workshop. Click the following banner for more information.
As always, I’d love to hear from you, so answer the following question in the comments below. How do you use Pinterest?
That’s all for now. Until next time, I’ll see you around The Campus!