The other night I was sitting at the football field watching my son practice for his next game (actually I do more “parent” watching than anything). He’s one of the bigger boys on his team…solid as a rock. With his long blond hair flowing under his helmet, I just grin in admiration because he’s so darn cute in his uniform. When he’s on the field, he’s totally into the game. When he is told to tackle, he’s determined to take down his opponent. When told to run the ball, he does it with such force and without hesitation. He completely has on his game-face when on the field.
As business owners, that’s how we need to approach our business. When working on a project, we are to stay focused and determined. When talking with a client, we are to have our game-face on. There is nothing more discouraging to a client then to be given excuses of why a project has not been completed on time. If you know in advance that you will not meet your deadline, you owe it to your client to be upfront and honest with him/her. Just like my son owes it to his teammates to be totally in the game, you owe it to your client to be completely and 100% into his/her project. The client isn’t interested in the piles of laundry that you have yet to get done or that your dog has diarrhea.
Keep your game-face on and stay on task. Having a personal business relationship with your client is a wonderful thing to have. Get to know your client. What are their favorite foods, favorite color, any kids, school alumni, etc. By knowing this information, it allows for a great working relationship and a fantastic marketing tool to boot. However, know more about your client personally than he or she knows personal about you. Remember it is not about YOU, it is all about your client.
So, I’d like to know what you do to stay focused and on task for your clients? How do you keep your clients updated on the progress of their projects? How and when do you stay in touch with your clients? Share you’re comments below to assist others in getting their game-face on. Thank you in advance for your willingness to help others succeed. Pay it forward, so to speak!
That’s it for now. I’ll see YOU around the Campus!
About Kelli Claypool
